Paco Poyato
Visual artist with interest in issues related to the current consumer society and globalization. His aim being reflecting how these two concepts alter his closest reality, understanding globalization as the loss of the individual’s identity, in favor of a model that responds to criteria closely linked to the control of power and banality. To date, his work specializes in delving into the reality of different human groups that are created around a common cause that identifies them as such. A vision characterized by photographing human collectives that have shared common experiences that, in some way, serve to build, mark and also define the individual identity of its members.
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